For us, having a client partner with so much industry, customer and product knowledge was a dream come true. We spent 4 days on-site with their entire team learning their business and pain points. We put heat maps on their current site to identify patterns and identify issues and gaps. Within 3 days, we identified the core UX issue. Most users were bailing at the “Enter Your Prescription” step in the purchase path. And, if they were lucky enough to get through it, they bailed at the next step.
Through solid UX and UI best practices and multivariate user testing to validate our proposed solutions, we reimagined their entire online experience.