GROUP HUGS ALL AROUND
We first arranged and led meetings with the various campaign teams. Interviews, breakouts and surveys revealed that everyone truly believed in the cause, but the campaign lacked unified, actionable requirements. We also uncovered a lot of redundancy and overlap between teams.
PULL IT TOGETHER, MAN
Our solution was a CartonSmart “Hub”, a responsive web application that tapped all of the social media APIs and aggregated the feeds into one, flexible and modular UI. For the channels and tactics without an API, we created a custom CMS allowing the brand and some chosen manufacturers to easily manage that content too. For streamlining, we developed a social keyword and hashtag strategy to be used across all campaign teams. Within two weeks, the Hub was seamlessly pulling together the entire campaign. Now, the brand could course correct if needed and report real successes back to the stakeholders.