SHE THINKS MY TRACTOR’S SEXY
Titan Machinery redefines the way an
entire industry searches for equipment
A SEARCH BY ANY OTHER NAME…
Next, we developed user flows, sketches and paper prototyping with a huge focus on equipment search. After conducting competitor research, we were not impressed. Our take? The industry was antiquated and no one was doing it right in mobile. Until now.
A PRESENCE NOW WORTHY OF TITAN MACHINERY AND THE PEOPLE THAT WORK THERE
The new equipment search is getting more than triple the traffic. Users are spending twice as much time in equipment search, saving favorites and sharing equipment via social and email. Dealerships are seeing more foot traffic. We also noticed that the leading equipment search aggregators have changed their tools to mimic ours. That’s cool, guys. Imitation is the sincerest form of flattery.