Wilson Custom Gloves

Wilson Custom Gloves

YOUR BASEBALL GLOVE.YOUR WAY. A responsive web application let’s users customize and purchase their dream glove, and have fun while doing it GIVE ‘EM WHAT THEY WANT Wilson Baseball has been creating custom gloves for their pros for decades. And for years, they’ve fielded requests from fans wanting to do the same. Back in 2010, we made this dream a reality for tens of thousands fans when we designed and developed the first custom glove application. This year, Wilson approached us again for the redesign of the wildly successful application. SCALABLE SIMPLICITY The experience wouldn’t just need to meet the needs of their customers—it would also have to work for Wilson’s retail partners, pros and for internal needs. The Bravas team developed the app to scale and integrate seamlessly across Wilson’s retail partners’ sites. We also designed a version of the app for their pro athletes who wanted more options and features and a version for internal teams, who needed more flexibility to generate fresh ideas for their custom lines. KEY TAKEAWAYS We were able to complete discovery, sketching, prototyping & design, development, QA, systems integrations, partner sites integrations and launch in just 6 months. Google Analytics (first 8 months) Custom Gloves Sold: Over 3,000 Total Sessions: 907,552 Total Users: 429,337 Average Session Duration: 8 min Total Pageviews: 8,555,899 LAUNCH APP Related Case Studies Wilson Custom Gloves CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Demarini Custom Bats CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Brunswick Billiards CMS, Ecommerce, Interaction Design, Responsive, UI Design Nike RORA Mobile, POS, Rapid Prototyping, Responsive, UX...
Demarini Custom Bats

Demarini Custom Bats

AN INDUSTRY FIRST For years, athletes have wanted to customize their bats.Now they can. AN INDUSTRY FIRST For years, athletes have wanted to customize their bats.Now they can. FILLING THE MARKET VOID Customization is at the heart of DeMarini’s DNA. In 1989, founder Ray DeMarini started making custom bats in his shed. But making a bat is a complicated process, and customization only further complicates it. But DeMarini stepped up to the plate (pun intended) and became the FIRST in the industry to offer a truly customized bat. Bravas Worldwide designed and developed the fully responsive web application to make this all happen. ACCOLADES “We often point out that graphic design, although a major factor in a player’s decision to purchase one bat over another, has between zero and nothing to do with ball exit speed or on base percentage. With that said, however, we confess our obsession and enthusiasm for the total awesomeness of DeMarini‘s custom bat site is nothing short of full blown and overjoyed.” -Just Bat Reviews “The custom bat website is intuitive. You start by picking the model you like. Then, you run through a checklist of bat components—barrel, end cap, handle, grip, graphics, etc.—picking the color you want for each. You can insert a logo or custom text onto both the end cap and the knob. It’s a simple, fun process, and you can easily kill an hour or two bringing different design ideas to life.” -Stack Online LAUNCH APP Related Case Studies Wilson Custom Gloves CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Demarini Custom Bats CMS, Mobile, Product Customizer, Responsive, SEO, Usability...
Brunswick Billiards

Brunswick Billiards

DESIGN THE TABLEOF YOUR DREAMS 170 years of legendary innovation deservesan online experience worthy of its namesake DESIGN THE TABLEOF YOUR DREAMS 170 years of legendary innovation deserves an online experience worthy of its namesake KEY HIGHLIGHTS Brunswick Billiards, one of the most respected and well-known brands in the billiards industry, approached the Bravas team to reimagine their online experience for both consumers and internal business partners. First, we focused on internal teams and assessed their business systems and processes. We learned that they were manually managing their web orders, which was inefficient. We uncovered that their CMS was not intuitive and didn’t allow them to update or manage most of their online content. Next, we developed customer personas and applied heat maps to the existing site to understand what users were engaging with. We also analyzed data to dissect traffic and UX patterns. % Increase in revenue % Increase in average revenue per order % Decrease in site bounce rate KEY FINDINGS Our findings not only led to a new technical infrastructure and custom CMS, but a completely reimagined shopping experience. We also built a game table customizer that allows users to design, play and dream. LAUNCH SITE Related Case Studies Wilson Custom Gloves CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Demarini Custom Bats CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Brunswick Billiards CMS, Ecommerce, Interaction Design, Responsive, UI Design Nike RORA Mobile, POS, Rapid Prototyping, Responsive, UX...
Nike NTC

Nike NTC

HELPING NIKE NTC TRACK CHECK-INS AND PARTICIPATION Because of the transient nature of the NTC business model, the Bravas team decided to build a responsive web app delivered on iPads. However, we knew that success did not lie only in the device and app itself. First, we spent several days in several locations observing club-goers. We watched which doors they most commonly used and where their eyes were focused upon entering. Were they holding anything in their hands? We also took note of whether these patterns changed at different times of the day. After comparing notes, we concluded that the strategic placement of the iPads would be a critical success factor. And, because most club-goers were carrying multiple items in their hands and on their shoulders, the UI would need to accommodate a one-handed user. Most importantly, the solution could not disrupt the club-goer’s main purpose – check in, work out, get out. By minimizing the amount of information required to sign-up and sign-in, coupled with the simple, tappable interface, we created a solution that worked. The real gem however, was the open source CMS we designed for Nike. With a multi-level permissions architecture, NTC trainers could search, filter and sort to track how often, when, where and who was attending their classes. It also offered tools to reward their trainee’s good attendance or encourage those who may need a push. The robust back-end generated reports that could be easily shared and saved, and then exported to Nike’s central CRM database with a tap of a button. The application not only exceeded all the core business objectives, Nike adapted...
BJ’S Restaurant

BJ’S Restaurant

Designing a better online ordering system for a growing restaurant chain KEY HIGHLIGHTS BJ’s engaged the Bravas team to design a completely custom and responsive application for placing online takeout and dine-in orders. The goal was to replace their existing, out-of-the-box software. After a 4-day immersion into their business, processes and systems, we established that the solution would integrate with several databases and multiple proprietary software packages that they used in their kitchen, hostess, and takeout areas. Once we became grounded in their technical infrastructure, we studied their analytics, audience data and menus. Next, we collaborated with the BJ’s IT and Marketing teams to design a mobile-first interface that would seamlessly handle the endless menu options offered to their take-out customers. Our efforts resulted in an intuitive, fully responsive web application and reconfiguration of the menu flow that simplified ordering, and improved their checkout process. KEY TAKEAWAYS The new application was rolled out to 12 pilot restaurants so we could test, learn and improve the application before rolling it out to all of their locations. The solution made an immediate impact and significantly increased conversion and loyalty program sign-ups. Related Case Studies Wilson Custom Gloves CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Demarini Custom Bats CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Brunswick Billiards CMS, Ecommerce, Interaction Design, Responsive, UI Design Nike RORA Mobile, POS, Rapid Prototyping, Responsive, UX...