by admin | Aug 11, 2015 |
LUXURY SKINCARE Bravas increases product awareness, average order value and sales STANDING OUT IN A CROWDED SEA OF SAMENESS SkinMedica, a luxury skin care brand, knew they needed a change in their online presence, but they didn’t know exactly where the problems were. They just knew that sales were down, customers weren‘t trying their new products and 90% of online purchases were 1-product checkouts. After heatmapping and deep user research both with the consumers and their physician partners, we identified site visitor patterns and their key purchase triggers. We also discovered that physicians were skeptical about the ROI of ecommerce. We learned that over 90% of consumers valued a customer’s product review over the opinion of their physician, a finding that finally got physicians to listen. Ecommerce was imperative to their business and now they knew it. A REIMAGINED ECOMMERCE PLATFORM We built a custom, open source CMS for SkinMedica that allowed them to communicate personally to their customers and their physician partners. For the physicians, we developed a turnkey, white label ecommerce solution that empowered them to sell SkinMedica products online. SkinMedica handled everything including payment, fulfillment and shipment while the physicians enjoyed the revenue without the hassle of stocking shelves and dealing with unused inventory. % growth in quarterly revenue % growth in order volume % growth in average daily revenue A PERSONALIZED SKINCARE APPROACH To deliver on the consumer’s desire for tailored product recommendations, we developed the Regimen Builder tool. The user answers simple questions and gets customized product “bundles”, which increased average order value and pushed trial. LAUNCH SITE Related Case Studies Wilson Custom Gloves...
by admin | Aug 10, 2015 |
SHE THINKS MY TRACTOR’S SEXY Titan Machinery redefines the way anentire industry searches for equipment AN INCREDIBLE BRAND NEEDS AN ONLINE PRESENCE TO MATCH Titan Machinery is, in a word, impressive. In five short years, they became a public, multi-billion dollar company. Today, they are one of the world’s largest retailers of Case and New Holland equipment with over 96 dealerships across the Midwest and Europe. But their website wasn’t quite as impressive. It was outdated and making updates was time consuming and costly. Worst of all, users were abandoning their equipment search page in droves. 2 CITY GIRLS, 20 FARMERS, 17 CONSTRUCTION DUDES AND A WHITEBOARD We’re not going to lie. Most of us are city folk. So, building a platform that would satisfy farmers and construction workers alike was a challenge that we were excited to tackle. First things first, we needed to know our customers. Through exhaustive interviews and research, we developed key personas for multiple users in multiple industries. A SEARCH BY ANY OTHER NAME… Next, we developed user flows, sketches and paper prototyping with a huge focus on equipment search. After conducting competitor research, we were not impressed. Our take? The industry was antiquated and no one was doing it right in mobile. Until now. A PRESENCE NOW WORTHY OF TITAN MACHINERY AND THE PEOPLE THAT WORK THERE The new equipment search is getting more than triple the traffic. Users are spending twice as much time in equipment search, saving favorites and sharing equipment via social and email. Dealerships are seeing more foot traffic. We also noticed that the leading equipment search aggregators have...
