by admin | Aug 17, 2015 |
DESIGN THE TABLEOF YOUR DREAMS 170 years of legendary innovation deservesan online experience worthy of its namesake DESIGN THE TABLEOF YOUR DREAMS 170 years of legendary innovation deserves an online experience worthy of its namesake KEY HIGHLIGHTS Brunswick Billiards, one of the most respected and well-known brands in the billiards industry, approached the Bravas team to reimagine their online experience for both consumers and internal business partners. First, we focused on internal teams and assessed their business systems and processes. We learned that they were manually managing their web orders, which was inefficient. We uncovered that their CMS was not intuitive and didn’t allow them to update or manage most of their online content. Next, we developed customer personas and applied heat maps to the existing site to understand what users were engaging with. We also analyzed data to dissect traffic and UX patterns. % Increase in revenue % Increase in average revenue per order % Decrease in site bounce rate KEY FINDINGS Our findings not only led to a new technical infrastructure and custom CMS, but a completely reimagined shopping experience. We also built a game table customizer that allows users to design, play and dream. LAUNCH SITE Related Case Studies Wilson Custom Gloves CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Demarini Custom Bats CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Brunswick Billiards CMS, Ecommerce, Interaction Design, Responsive, UI Design Nike RORA Mobile, POS, Rapid Prototyping, Responsive, UX...
by admin | Aug 14, 2015 |
HELPING SELL A $30 MILLION DOLLAR IDEA A $30 MILLION PROTOTYPE What do you get when 200 employees from different teams are designing and producing packaging, signage and POS without a streamlined process or brand oversight? You get duplicated work, loss of brand integrity and a lot of wasted money. In fact, when the Gillette team did the math, it was estimated that their solution could save P&G over $30 million dollars in year one alone. Our team was hired to create the working prototype that would help prove out the team’s assumptions. This web-based, iPad prototype would be piloted and tested internally and eventually used to get funding for the build and global rollout. First, we developed several user journeys and a series of stakeholder interviews and surveys. We shadowed several end users so we could connect the dots across the organization. Our prototype allowed users to access predefined, brand-approved templates. Predefined copy, bar codes, legal blurbs and other assets were loaded so users could drag, drop and save files. We also developed an approval routing system, all predefined by each user’s role in the organization. The most impressive feature was the “send to printer” function. An approved file would be assigned a code and emailed to the printer. The printer would reconcile the code, tie it back to assets on hand, produce and ship the piece. KEY TAKEAWAYS It took us only 90 days to successfully design and deliver the working prototype. It was presented to the executive committee and the project was given the green light and funding for development. Related Case Studies Wilson Custom Gloves...
by admin | Aug 13, 2015 |
Designing a better online ordering system for a growing restaurant chain KEY HIGHLIGHTS BJ’s engaged the Bravas team to design a completely custom and responsive application for placing online takeout and dine-in orders. The goal was to replace their existing, out-of-the-box software. After a 4-day immersion into their business, processes and systems, we established that the solution would integrate with several databases and multiple proprietary software packages that they used in their kitchen, hostess, and takeout areas. Once we became grounded in their technical infrastructure, we studied their analytics, audience data and menus. Next, we collaborated with the BJ’s IT and Marketing teams to design a mobile-first interface that would seamlessly handle the endless menu options offered to their take-out customers. Our efforts resulted in an intuitive, fully responsive web application and reconfiguration of the menu flow that simplified ordering, and improved their checkout process. KEY TAKEAWAYS The new application was rolled out to 12 pilot restaurants so we could test, learn and improve the application before rolling it out to all of their locations. The solution made an immediate impact and significantly increased conversion and loyalty program sign-ups. Related Case Studies Wilson Custom Gloves CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Demarini Custom Bats CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Brunswick Billiards CMS, Ecommerce, Interaction Design, Responsive, UI Design Nike RORA Mobile, POS, Rapid Prototyping, Responsive, UX...
by admin | Aug 12, 2015 |
GETTING INTO THE HEADS – AND HANDS – OF KIDS OUT OF THE MOUTHS OF BABES Kids don’t understand the differences between a mobile app and a mobile website, but they do know what they want. And they weren’t shy about telling us. When Nickelodeon hired the Bravas Chicago team to ideate and prototype their new mobile experience, we gladly accepted, gathered a panel of 5-12 year olds and channeled our inner kids. We quickly learned that 5-8 year olds never use navigation, they tap incessantly on images that they like, period. The 9-12 year olds were smarter than us and wanted advanced features typically only found in native apps. Each day was an education, one that we savored and we will never forget. This awesome experience humbled all of us. Kids are digital natives, they’re honest to a fault and there’s no ego. We learned to account for things like small hands and fingers and to ensure that imagery will resonate with their limited exposure to the brand. Every day with them was enlightening and educational. KEY TAKEAWAYS We used rapid prototyping, developing hundreds of ideas and bringing them to our eager panel for testing and feedback. In the end – after exhaustive weeks of ideation, goldfish crackers and a few bruised egos – we all knew we had something special. Not because we thought so, but because our awesome panel told us so. Related Case Studies Wilson Custom Gloves CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Demarini Custom Bats CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Brunswick Billiards CMS, Ecommerce, Interaction Design, Responsive, UI Design...
