Nike RORA

Nike RORA

23 COUNTRIES, 14,000 RETAILERS, 60,000 RUNNERS AND ONE, BIG GOAL Proving that a little competition can bring teams together and produce huge results TIME TO REENERGIZE Nike Europe approached the Bravas team with a unique challenge. Nike Corporate had recently launched a series of updates to its Nike+ products including an updated version of the Nike Fuel Band. And while consumer awareness was high, their retail store associates were not educated or excited about the products. A BIG IDEA IS BORN But our ideas and solutions were bigger than product education; we wanted to reenergize the teams and ignite collaboration. We discovered through research that store associates learned best through actual product trial as opposed to “boxed” trainings or store incentives. That’s when “Run One. Run All.” was born. MORE THAN JUST A RUN Run One Run All was an experiential web and in-store experience that generated healthy competition amongst retail associates, stores and even countries. We tapped the Nike+ API and created a 3-week long contest. Each week focused on an aspect of running (distance, speed, duration). Participating employees could track their runs and to see both employee and storewide results. A HOLISTIC APPROACH Bravas developed the holistic campaign strategy. In addition to the responsive web application and its game mechanics, we also created the campaign’s supporting materials. Everything from the identity, in-store POS, marketing and email communications down to the prizes and awards for the participating retail employees and the stores. AND THE WINNER IS… The effort was considered wildly successful and is still used today to help shape the way products and incentives get introduced to...
Nike NTC

Nike NTC

HELPING NIKE NTC TRACK CHECK-INS AND PARTICIPATION Because of the transient nature of the NTC business model, the Bravas team decided to build a responsive web app delivered on iPads. However, we knew that success did not lie only in the device and app itself. First, we spent several days in several locations observing club-goers. We watched which doors they most commonly used and where their eyes were focused upon entering. Were they holding anything in their hands? We also took note of whether these patterns changed at different times of the day. After comparing notes, we concluded that the strategic placement of the iPads would be a critical success factor. And, because most club-goers were carrying multiple items in their hands and on their shoulders, the UI would need to accommodate a one-handed user. Most importantly, the solution could not disrupt the club-goer’s main purpose – check in, work out, get out. By minimizing the amount of information required to sign-up and sign-in, coupled with the simple, tappable interface, we created a solution that worked. The real gem however, was the open source CMS we designed for Nike. With a multi-level permissions architecture, NTC trainers could search, filter and sort to track how often, when, where and who was attending their classes. It also offered tools to reward their trainee’s good attendance or encourage those who may need a push. The robust back-end generated reports that could be easily shared and saved, and then exported to Nike’s central CRM database with a tap of a button. The application not only exceeded all the core business objectives, Nike adapted...
Gillette

Gillette

HELPING SELL A $30 MILLION DOLLAR IDEA A $30 MILLION PROTOTYPE What do you get when 200 employees from different teams are designing and producing packaging, signage and POS without a streamlined process or brand oversight? You get duplicated work, loss of brand integrity and a lot of wasted money. In fact, when the Gillette team did the math, it was estimated that their solution could save P&G over $30 million dollars in year one alone. Our team was hired to create the working prototype that would help prove out the team’s assumptions. This web-based, iPad prototype would be piloted and tested internally and eventually used to get funding for the build and global rollout. First, we developed several user journeys and a series of stakeholder interviews and surveys. We shadowed several end users so we could connect the dots across the organization. Our prototype allowed users to access predefined, brand-approved templates. Predefined copy, bar codes, legal blurbs and other assets were loaded so users could drag, drop and save files. We also developed an approval routing system, all predefined by each user’s role in the organization. The most impressive feature was the “send to printer” function. An approved file would be assigned a code and emailed to the printer. The printer would reconcile the code, tie it back to assets on hand, produce and ship the piece. KEY TAKEAWAYS It took us only 90 days to successfully design and deliver the working prototype. It was presented to the executive committee and the project was given the green light and funding for development. Related Case Studies Wilson Custom Gloves...
Nickelodeon

Nickelodeon

GETTING INTO THE HEADS – AND HANDS – OF KIDS OUT OF THE MOUTHS OF BABES Kids don’t understand the differences between a mobile app and a mobile website, but they do know what they want. And they weren’t shy about telling us. When Nickelodeon hired the Bravas Chicago team to ideate and prototype their new mobile experience, we gladly accepted, gathered a panel of 5-12 year olds and channeled our inner kids. We quickly learned that 5-8 year olds never use navigation, they tap incessantly on images that they like, period. The 9-12 year olds were smarter than us and wanted advanced features typically only found in native apps. Each day was an education, one that we savored and we will never forget. This awesome experience humbled all of us. Kids are digital natives, they’re honest to a fault and there’s no ego. We learned to account for things like small hands and fingers and to ensure that imagery will resonate with their limited exposure to the brand. Every day with them was enlightening and educational. KEY TAKEAWAYS We used rapid prototyping, developing hundreds of ideas and bringing them to our eager panel for testing and feedback. In the end – after exhaustive weeks of ideation, goldfish crackers and a few bruised egos – we all knew we had something special. Not because we thought so, but because our awesome panel told us so. Related Case Studies Wilson Custom Gloves CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Demarini Custom Bats CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Brunswick Billiards CMS, Ecommerce, Interaction Design, Responsive, UI Design...
Skinmedica

Skinmedica

LUXURY SKINCARE Bravas increases product awareness, average order value and sales STANDING OUT IN A CROWDED SEA OF SAMENESS SkinMedica, a luxury skin care brand, knew they needed a change in their online presence, but they didn’t know exactly where the problems were. They just knew that sales were down, customers weren‘t trying their new products and 90% of online purchases were 1-product checkouts. After heatmapping and deep user research both with the consumers and their physician partners, we identified site visitor patterns and their key purchase triggers. We also discovered that physicians were skeptical about the ROI of ecommerce. We learned that over 90% of consumers valued a customer’s product review over the opinion of their physician, a finding that finally got physicians to listen. Ecommerce was imperative to their business and now they knew it. A REIMAGINED ECOMMERCE PLATFORM We built a custom, open source CMS for SkinMedica that allowed them to communicate personally to their customers and their physician partners. For the physicians, we developed a turnkey, white label ecommerce solution that empowered them to sell SkinMedica products online. SkinMedica handled everything including payment, fulfillment and shipment while the physicians enjoyed the revenue without the hassle of stocking shelves and dealing with unused inventory. % growth in quarterly revenue % growth in order volume % growth in average daily revenue A PERSONALIZED SKINCARE APPROACH To deliver on the consumer’s desire for tailored product recommendations, we developed the Regimen Builder tool. The user answers simple questions and gets customized product “bundles”, which increased average order value and pushed trial. LAUNCH SITE Related Case Studies Wilson Custom Gloves...