Skinmedica

Skinmedica

by | Aug 11, 2015 |

LUXURY SKINCARE Bravas increases product awareness, average order value and sales STANDING OUT IN A CROWDED SEA OF SAMENESS SkinMedica, a luxury skin care brand, knew they needed a change in their online presence, but they didn’t know exactly where the problems were. They just knew that sales were down, customers weren‘t trying their new products and 90% of online purchases were 1-product checkouts. After heatmapping and deep user research both with the consumers and their physician partners, we identified site visitor patterns and their key purchase triggers. We also discovered that physicians were skeptical about the ROI of ecommerce. We learned that over 90% of consumers valued a customer’s product review over the opinion of their physician, a finding that finally got physicians to listen. Ecommerce was imperative to their business and now they knew it. A REIMAGINED ECOMMERCE PLATFORM We built a custom, open source CMS for SkinMedica that allowed them to communicate personally to their customers and their physician partners. For the physicians, we developed a turnkey, white label ecommerce solution that empowered them to sell SkinMedica products online. SkinMedica handled everything including payment, fulfillment and shipment while the physicians enjoyed the revenue without the hassle of stocking shelves and dealing with unused inventory. % growth in quarterly revenue % growth in order volume % growth in average daily revenue A PERSONALIZED SKINCARE APPROACH To deliver on the consumer’s desire for tailored product recommendations, we developed the Regimen Builder tool. The user answers simple questions and gets customized product “bundles”, which increased average order value and pushed trial. LAUNCH SITE Related Case Studies Nike NTC CMS,...
Tetra Pak

Tetra Pak

by | Aug 8, 2015 |

A CARTON SHOULD SAVE MORE THAN IT COSTS Empowering a global packaging company to create a movement of inspired change BIG BUSINESS WITH A BIGGER MISSION Tetra Pak is so much more than a multi-billion dollar, global packaging and processing solutions company; they are also committed to greatly reducing the environmental impact of their operations. CartonSmart by Tetra Pak is a multi-faceted campaign developed to help deliver their sustainability message to U.S. consumers. WE “THINK” IT’S WORKING When the Bravas team entered the scene, the campaign was well under way. We learned that they were spending money in various social channels and PR tactics trying to generate a groundswell for CartonSmart. And, while they “felt” that the campaign was doing well, they had no concrete way to know for sure. That’s why they called on us. GROUP HUGS ALL AROUND We first arranged and led meetings with the various campaign teams. Interviews, breakouts and surveys revealed that everyone truly believed in the cause, but the campaign lacked unified, actionable requirements. We also uncovered a lot of redundancy and overlap between teams. PULL IT TOGETHER, MAN Our solution was a CartonSmart “Hub”, a responsive web application that tapped all of the social media APIs and aggregated the feeds into one, flexible and modular UI. For the channels and tactics without an API, we created a custom CMS allowing the brand and some chosen manufacturers to easily manage that content too. For streamlining, we developed a social keyword and hashtag strategy to be used across all campaign teams. Within two weeks, the Hub was seamlessly pulling together the entire campaign. Now,...