by admin | Aug 18, 2015 |
YOUR BASEBALL GLOVE.YOUR WAY. A responsive web application let’s users customize and purchase their dream glove, and have fun while doing it GIVE ‘EM WHAT THEY WANT Wilson Baseball has been creating custom gloves for their pros for decades. And for years, they’ve fielded requests from fans wanting to do the same. Back in 2010, we made this dream a reality for tens of thousands fans when we designed and developed the first custom glove application. This year, Wilson approached us again for the redesign of the wildly successful application. SCALABLE SIMPLICITY The experience wouldn’t just need to meet the needs of their customers—it would also have to work for Wilson’s retail partners, pros and for internal needs. The Bravas team developed the app to scale and integrate seamlessly across Wilson’s retail partners’ sites. We also designed a version of the app for their pro athletes who wanted more options and features and a version for internal teams, who needed more flexibility to generate fresh ideas for their custom lines. KEY TAKEAWAYS We were able to complete discovery, sketching, prototyping & design, development, QA, systems integrations, partner sites integrations and launch in just 6 months. Google Analytics (first 8 months) Custom Gloves Sold: Over 3,000 Total Sessions: 907,552 Total Users: 429,337 Average Session Duration: 8 min Total Pageviews: 8,555,899 LAUNCH APP Related Case Studies Wilson Custom Gloves CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Demarini Custom Bats CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Brunswick Billiards CMS, Ecommerce, Interaction Design, Responsive, UI Design Nike RORA Mobile, POS, Rapid Prototyping, Responsive, UX...
by admin | Aug 18, 2015 |
AN INDUSTRY FIRST For years, athletes have wanted to customize their bats.Now they can. AN INDUSTRY FIRST For years, athletes have wanted to customize their bats.Now they can. FILLING THE MARKET VOID Customization is at the heart of DeMarini’s DNA. In 1989, founder Ray DeMarini started making custom bats in his shed. But making a bat is a complicated process, and customization only further complicates it. But DeMarini stepped up to the plate (pun intended) and became the FIRST in the industry to offer a truly customized bat. Bravas Worldwide designed and developed the fully responsive web application to make this all happen. ACCOLADES “We often point out that graphic design, although a major factor in a player’s decision to purchase one bat over another, has between zero and nothing to do with ball exit speed or on base percentage. With that said, however, we confess our obsession and enthusiasm for the total awesomeness of DeMarini‘s custom bat site is nothing short of full blown and overjoyed.” -Just Bat Reviews “The custom bat website is intuitive. You start by picking the model you like. Then, you run through a checklist of bat components—barrel, end cap, handle, grip, graphics, etc.—picking the color you want for each. You can insert a logo or custom text onto both the end cap and the knob. It’s a simple, fun process, and you can easily kill an hour or two bringing different design ideas to life.” -Stack Online LAUNCH APP Related Case Studies Wilson Custom Gloves CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Demarini Custom Bats CMS, Mobile, Product Customizer, Responsive, SEO, Usability...
