YOUR BASEBALL GLOVE.
YOUR WAY.

A responsive web application let’s users customize and purchase their dream glove, and have fun while doing it

GIVE ‘EM WHAT THEY WANT

Wilson Baseball has been creating custom gloves for their pros for decades. And for years, they’ve fielded requests from fans wanting to do the same. Back in 2010, we made this dream a reality for tens of thousands fans when we designed and developed the first custom glove application. This year, Wilson approached us again for the redesign of the wildly successful application.

SCALABLE SIMPLICITY

The experience wouldn’t just need to meet the needs of their customers—it would also have to work for Wilson’s retail partners, pros and for internal needs. The Bravas team developed the app to scale and integrate seamlessly across Wilson’s retail partners’ sites. We also designed a version of the app for their pro athletes who wanted more options and features and a version for internal teams, who needed more flexibility to generate fresh ideas for their custom lines.

KEY TAKEAWAYS

We were able to complete discovery, sketching, prototyping & design, development, QA, systems integrations, partner sites integrations and launch in just 6 months.

Google Analytics (first 8 months)
  • Custom Gloves Sold: Over 3,000
  • Total Sessions: 907,552
  • Total Users: 429,337
  • Average Session Duration: 8 min
  • Total Pageviews: 8,555,899