by admin | Aug 17, 2015 |
DESIGN THE TABLEOF YOUR DREAMS 170 years of legendary innovation deservesan online experience worthy of its namesake DESIGN THE TABLEOF YOUR DREAMS 170 years of legendary innovation deserves an online experience worthy of its namesake KEY HIGHLIGHTS Brunswick Billiards, one of the most respected and well-known brands in the billiards industry, approached the Bravas team to reimagine their online experience for both consumers and internal business partners. First, we focused on internal teams and assessed their business systems and processes. We learned that they were manually managing their web orders, which was inefficient. We uncovered that their CMS was not intuitive and didn’t allow them to update or manage most of their online content. Next, we developed customer personas and applied heat maps to the existing site to understand what users were engaging with. We also analyzed data to dissect traffic and UX patterns. % Increase in revenue % Increase in average revenue per order % Decrease in site bounce rate KEY FINDINGS Our findings not only led to a new technical infrastructure and custom CMS, but a completely reimagined shopping experience. We also built a game table customizer that allows users to design, play and dream. LAUNCH SITE Related Case Studies Wilson Custom Gloves CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Demarini Custom Bats CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Brunswick Billiards CMS, Ecommerce, Interaction Design, Responsive, UI Design Nike RORA Mobile, POS, Rapid Prototyping, Responsive, UX...
by admin | Aug 15, 2015 |
HELPING NIKE NTC TRACK CHECK-INS AND PARTICIPATION Because of the transient nature of the NTC business model, the Bravas team decided to build a responsive web app delivered on iPads. However, we knew that success did not lie only in the device and app itself. First, we spent several days in several locations observing club-goers. We watched which doors they most commonly used and where their eyes were focused upon entering. Were they holding anything in their hands? We also took note of whether these patterns changed at different times of the day. After comparing notes, we concluded that the strategic placement of the iPads would be a critical success factor. And, because most club-goers were carrying multiple items in their hands and on their shoulders, the UI would need to accommodate a one-handed user. Most importantly, the solution could not disrupt the club-goer’s main purpose – check in, work out, get out. By minimizing the amount of information required to sign-up and sign-in, coupled with the simple, tappable interface, we created a solution that worked. The real gem however, was the open source CMS we designed for Nike. With a multi-level permissions architecture, NTC trainers could search, filter and sort to track how often, when, where and who was attending their classes. It also offered tools to reward their trainee’s good attendance or encourage those who may need a push. The robust back-end generated reports that could be easily shared and saved, and then exported to Nike’s central CRM database with a tap of a button. The application not only exceeded all the core business objectives, Nike adapted...
by admin | Aug 14, 2015 |
HELPING SELL A $30 MILLION DOLLAR IDEA A $30 MILLION PROTOTYPE What do you get when 200 employees from different teams are designing and producing packaging, signage and POS without a streamlined process or brand oversight? You get duplicated work, loss of brand integrity and a lot of wasted money. In fact, when the Gillette team did the math, it was estimated that their solution could save P&G over $30 million dollars in year one alone. Our team was hired to create the working prototype that would help prove out the team’s assumptions. This web-based, iPad prototype would be piloted and tested internally and eventually used to get funding for the build and global rollout. First, we developed several user journeys and a series of stakeholder interviews and surveys. We shadowed several end users so we could connect the dots across the organization. Our prototype allowed users to access predefined, brand-approved templates. Predefined copy, bar codes, legal blurbs and other assets were loaded so users could drag, drop and save files. We also developed an approval routing system, all predefined by each user’s role in the organization. The most impressive feature was the “send to printer” function. An approved file would be assigned a code and emailed to the printer. The printer would reconcile the code, tie it back to assets on hand, produce and ship the piece. KEY TAKEAWAYS It took us only 90 days to successfully design and deliver the working prototype. It was presented to the executive committee and the project was given the green light and funding for development. Related Case Studies Wilson Custom Gloves...
by admin | Aug 12, 2015 |
GETTING INTO THE HEADS – AND HANDS – OF KIDS OUT OF THE MOUTHS OF BABES Kids don’t understand the differences between a mobile app and a mobile website, but they do know what they want. And they weren’t shy about telling us. When Nickelodeon hired the Bravas Chicago team to ideate and prototype their new mobile experience, we gladly accepted, gathered a panel of 5-12 year olds and channeled our inner kids. We quickly learned that 5-8 year olds never use navigation, they tap incessantly on images that they like, period. The 9-12 year olds were smarter than us and wanted advanced features typically only found in native apps. Each day was an education, one that we savored and we will never forget. This awesome experience humbled all of us. Kids are digital natives, they’re honest to a fault and there’s no ego. We learned to account for things like small hands and fingers and to ensure that imagery will resonate with their limited exposure to the brand. Every day with them was enlightening and educational. KEY TAKEAWAYS We used rapid prototyping, developing hundreds of ideas and bringing them to our eager panel for testing and feedback. In the end – after exhaustive weeks of ideation, goldfish crackers and a few bruised egos – we all knew we had something special. Not because we thought so, but because our awesome panel told us so. Related Case Studies Wilson Custom Gloves CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Demarini Custom Bats CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Brunswick Billiards CMS, Ecommerce, Interaction Design, Responsive, UI Design...
