DESIGN THE TABLE
OF YOUR DREAMS
170 years of legendary innovation deserves
an online experience worthy of its namesake
DESIGN THE TABLE
OF YOUR DREAMS
170 years of legendary innovation deserves an online experience worthy of its namesake
KEY HIGHLIGHTS
Brunswick Billiards, one of the most respected and well-known brands in the billiards industry, approached the Bravas team to reimagine their online experience for both consumers and internal business partners.
First, we focused on internal teams and assessed their business systems and processes. We learned that they were manually managing their web orders, which was inefficient. We uncovered that their CMS was not intuitive and didn’t allow them to update or manage most of their online content.
Next, we developed customer personas and applied heat maps to the existing site to understand what users were engaging with. We also analyzed data to dissect traffic and UX patterns.
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KEY FINDINGS
Our findings not only led to a new technical infrastructure and custom CMS, but a completely reimagined shopping experience. We also built a game table customizer that allows users to design, play and dream.