by admin | Aug 17, 2015 |
DESIGN THE TABLEOF YOUR DREAMS 170 years of legendary innovation deservesan online experience worthy of its namesake DESIGN THE TABLEOF YOUR DREAMS 170 years of legendary innovation deserves an online experience worthy of its namesake KEY HIGHLIGHTS Brunswick Billiards, one of the most respected and well-known brands in the billiards industry, approached the Bravas team to reimagine their online experience for both consumers and internal business partners. First, we focused on internal teams and assessed their business systems and processes. We learned that they were manually managing their web orders, which was inefficient. We uncovered that their CMS was not intuitive and didn’t allow them to update or manage most of their online content. Next, we developed customer personas and applied heat maps to the existing site to understand what users were engaging with. We also analyzed data to dissect traffic and UX patterns. % Increase in revenue % Increase in average revenue per order % Decrease in site bounce rate KEY FINDINGS Our findings not only led to a new technical infrastructure and custom CMS, but a completely reimagined shopping experience. We also built a game table customizer that allows users to design, play and dream. LAUNCH SITE Related Case Studies Wilson Custom Gloves CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Demarini Custom Bats CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Brunswick Billiards CMS, Ecommerce, Interaction Design, Responsive, UI Design Nike RORA Mobile, POS, Rapid Prototyping, Responsive, UX...
by admin | Aug 13, 2015 |
Designing a better online ordering system for a growing restaurant chain KEY HIGHLIGHTS BJ’s engaged the Bravas team to design a completely custom and responsive application for placing online takeout and dine-in orders. The goal was to replace their existing, out-of-the-box software. After a 4-day immersion into their business, processes and systems, we established that the solution would integrate with several databases and multiple proprietary software packages that they used in their kitchen, hostess, and takeout areas. Once we became grounded in their technical infrastructure, we studied their analytics, audience data and menus. Next, we collaborated with the BJ’s IT and Marketing teams to design a mobile-first interface that would seamlessly handle the endless menu options offered to their take-out customers. Our efforts resulted in an intuitive, fully responsive web application and reconfiguration of the menu flow that simplified ordering, and improved their checkout process. KEY TAKEAWAYS The new application was rolled out to 12 pilot restaurants so we could test, learn and improve the application before rolling it out to all of their locations. The solution made an immediate impact and significantly increased conversion and loyalty program sign-ups. Related Case Studies Wilson Custom Gloves CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Demarini Custom Bats CMS, Mobile, Product Customizer, Responsive, SEO, Usability Testing Brunswick Billiards CMS, Ecommerce, Interaction Design, Responsive, UI Design Nike RORA Mobile, POS, Rapid Prototyping, Responsive, UX...
by admin | Aug 11, 2015 |
LUXURY SKINCARE Bravas increases product awareness, average order value and sales STANDING OUT IN A CROWDED SEA OF SAMENESS SkinMedica, a luxury skin care brand, knew they needed a change in their online presence, but they didn’t know exactly where the problems were. They just knew that sales were down, customers weren‘t trying their new products and 90% of online purchases were 1-product checkouts. After heatmapping and deep user research both with the consumers and their physician partners, we identified site visitor patterns and their key purchase triggers. We also discovered that physicians were skeptical about the ROI of ecommerce. We learned that over 90% of consumers valued a customer’s product review over the opinion of their physician, a finding that finally got physicians to listen. Ecommerce was imperative to their business and now they knew it. A REIMAGINED ECOMMERCE PLATFORM We built a custom, open source CMS for SkinMedica that allowed them to communicate personally to their customers and their physician partners. For the physicians, we developed a turnkey, white label ecommerce solution that empowered them to sell SkinMedica products online. SkinMedica handled everything including payment, fulfillment and shipment while the physicians enjoyed the revenue without the hassle of stocking shelves and dealing with unused inventory. % growth in quarterly revenue % growth in order volume % growth in average daily revenue A PERSONALIZED SKINCARE APPROACH To deliver on the consumer’s desire for tailored product recommendations, we developed the Regimen Builder tool. The user answers simple questions and gets customized product “bundles”, which increased average order value and pushed trial. LAUNCH SITE Related Case Studies Wilson Custom Gloves...
