We shadowed several end users so we could connect the dots across the organization.
Our prototype allowed users to access predefined, brand-approved templates. Predefined copy, bar codes, legal blurbs and other assets were loaded so users could drag, drop and save files. We also developed an approval routing system, all predefined by each user’s role in the organization.
The most impressive feature was the “send to printer” function. An approved file would be assigned a code and emailed to the printer. The printer would reconcile the code, tie it back to assets on hand, produce and ship the piece.