GETTING INTO THE HEADS – AND HANDS – OF KIDS
OUT OF THE MOUTHS OF BABES
Kids don’t understand the differences between a mobile app and a mobile website, but they do know what they want. And they weren’t shy about telling us.
When Nickelodeon hired the Bravas Chicago team to ideate and prototype their new mobile experience, we gladly accepted, gathered a panel of 5-12 year olds and channeled our inner kids. We quickly learned that 5-8 year olds never use navigation, they tap incessantly on images that they like, period.
The 9-12 year olds were smarter than us and wanted advanced features typically only found in native apps. Each day was an education, one that we savored and we will never forget.
This awesome experience humbled all of us. Kids are digital natives, they’re honest to a fault and there’s no ego. We learned to account for things like small hands and fingers and to ensure that imagery will resonate with their limited exposure to the brand. Every day with them was enlightening and educational.
We used rapid prototyping, developing hundreds of ideas and bringing them to our eager panel for testing and feedback. In the end – after exhaustive weeks of ideation, goldfish crackers and a few bruised egos – we all knew we had something special. Not because we thought so, but because our awesome panel told us so.